Our Companies / Generation Alfa S.A. / Wealth & Private Equity Management
Generation Alfa S.A.
Generation Alfa S.A. is a Swiss-based wealth management firm dedicated to managing the wealth of Private investors, families and institutions.
Our core management principal is the generation of absolute positive return for our clients.
Swiss Association of Asset Managers
Generation Alfa S.A. is a member of the Swiss Association of Asset Managers (www.asg.ch), the leading national trade association of independent asset managers in Switzerland.
In 2007, Generation Alfa partnered with Banque Bemo Saudi Fransi Finance (the leading private commercial bank in Syria) and created one of the first investment firms in Syria (Bemo Saudi Fransi Finance) providing financial consulting, brokerage, asset management, and IPO management services. Bemo Saudi Fransi Finance became operational in 2008, and is today the leading company in this sector.
Absolute Positive Return
While the company continually strives for growth and for investment opportunities for its clients, it remains committed to a definite set of ideas:
Applying the highest standards of dedicated service, financial expertise, and disciplined portfolio management, ensuring our clients achieve their financial goals.
Partnerships
In December 2009, Generation Alfa partnered with Arab Finance Corporation sal, the first financial company to be established in Lebanon to further expand and diversify its activities.
The companies had decided to join forces through equity participation by Generation Alfa in the capital of Arab Finance Corporation and have agreed to develop the numerous synergies present at the geographical and service offering levels between their respective institutions. The partnership will allow Generation Alfa to strengthen its geographical reach in the Middle East.